Portfolio: Web
Portfolio: Print
Benchmark Grading Marketing Site
- Designed company identity and site, wrote copy, created site using CSS, includes, and JQuery
- Set up A/B user testing through Google Optimizer
- Wrote content and meta tags for SEO
Benchmark Grading Web Application
- Used GWT, CSS positioning and declarative UI XML to create front end of dynamic web site
- Worked closely with developers to plan deployments and strategic priorities
SnapNames Mobile Interface
- Took initiative to independently design and implement mobile version of web site
- Collaborated with customer service lead to determine feature set valuable to users
Mainstreet Subdomain
- Mockup for proposed subdomain to target new customer market, based on product management wireframes
- Researched leading competitors to determine style and page features
- Created new logo in Illustrator
Seller Dashboards
- Worked closely with product management to develop industry-leading dashboards for high-volume domain sellers
- Built flexible CSS-based prototype and iterated with developers on implementation
Product Tour
- Collaborated with sales team to determine content for and storyboard online product tour to attract new clients
- Created mockups and slideshow using Photoshop, HTML, CSS, and Javascript
- Replicated online product tour in Powerpoint to allow sales team to demonstrate it offline
WellatDell Email
- Designed and created HTML email compatible with customized internal mail tool
- Iterated with external client to refine visual design and message
- Worked with marketing team to write and edit copy
Next Generation Product Iteration
- Researched usability reports and user metrics to determine page layout and design for industry-leading health management web site
- Created mockups in Photoshop

Next Generation Product Iteration
- Researched usability reports and user metrics to determine page layout and design for industry-leading health management web site
- Created mockups in Photoshop

Quality Services Site
- Worked within established corporate design guildelines to create a similar yet unique site for a new medical informatics business unit
- Iterated with business unit stakeholders and corporate branding managers to create site mockups
- Created site using HTML, JavaScript, and ASP

Wellpoint Integration
- Worked closely with developers, account managers, and client representatives to create a customized health management site for Fortune 100 client
- Mediated internal client disagreements over design direction, resolving issues in order to bring site to launch in expected timeframe
- Maintain and update dynamic site for client with over 25 million end users

HealthQuotient®
- Led design of next generation of flagship health assessment product from concept to completion
- Worked under tight timeline to user test, design, and build new tool
- Helped supervise outside contractors during development of product

Client Banner Ads
- Worked closely with marketing department to craft positioning and design of banner ads for client site
- Created images and HTML imagemaps for client use

Online/Fax Appointment Scheduling Tool
- Led development of user interface for next generation of sophisticated tool for physicians and practice managers to control online and fax appointments
- Created user flows, wireframes, final design, and HTML/JS/ASP for both front- and back-end interfaces, as well as fax-friendly designs
- Collaborated with team members in several other offices

WebMD Learning Series Orientation
- Led user flow and design of new consumer health information portal product, including orientation
- Worked closely with technical writer and product manager to create intuitive and visually consistent user guide
- Adapted design to subsequent client-specific iterations of product

WebMD Health Services Marketing Site
- Worked within corporate branding guidelines to lead design and development of marketing site representing large business unit
- Iterated with executive stakeholders to refine design
- Built entire site using ASP, JavaScript, CSS, and DHTML

"ACME" Sales Demo Site
- Worked closely with senior account managers to develop best practices demonstration site to assist intial sales of online health management product as well as upsells to existing clients
- Created Healthy Living logo for sample site and coded DHTML banner navigation
- Maintain and continuously improve site design and usability based on new metrics

RetroTrailerRentals.com
- Designed identity and business cards for trailer rental company, as well as graphics for trailer vinyls
- Created web site using HTML, CSS, and JavaScript

JaneKearney.com
- Worked closely with artist/photographer client to create a look and feel suitable for different audiences
- Created web site using HTML, CSS, and JavaScript

PortlandYogaTherapy.com
- Collaborated with local yoga practitioner to develop web presence and promotional print material
- Created web site using HTML, CSS, and JavaScript

Pharmacy Coversheet
- Created new graphical print piece for sales team to use with presentations, trade shows, and proposals to potential new clients
- Iterated with director of creative services and marketing staff to determine positioning

Real Estate Color Print Collateral
- Wrote copy, continued original marketing and communications strategies into print space
- Maintained and advanced user dialog from initial direct mail contact through trade show
- Produced assets using Photoshop, QuarkXPress, and InDesign, working with service bureaus to assure optimal output of postcards, flyers, posters, and banners

Client Two-Page Flyer
- Worked closely with marketing team to create motivational flyer for end users
- Edited, created, and produced print piece
- Helped increase end user utilization, demonstrating product and marketing upsell value to client

Customizable Poster for Marketing Toolkit
- Wrote all text and created motivational poster to increase utilization of product by employees
- Used Adobe Acrobat to make poster customizable with client name and URL

Holiday Postcard
- Edited copy, laid out, and created themed postcard for client
- Collaborated with marketing to determine and work within client's expectations

Client Promotional and Instructional Flyer
- Worked closely with marketing to iterate with client on instructional piece for end users
- Created press-ready print piece using InDesign

Promotional Table Tent
- Used Photoshop, Illustrator, and InDesign to create family of print pieces to promote in-store kiosk
- Worked closely with marketing team and service bureau to insure accuracy of final product

Signage Kit Postcard
- Created postcard to alert clients to new signage kit
- Collaborated with art director to develop cohesive look and feel


Client Brochure
- Designed, created, and supervised production of end user-facing brochure to raise awareness of health management tools and increase utilization
- Iterated with client and internal marketing department
- Recreated client logo using Illustrator


Promotional Brochure
- Produced brochures to market in-store kiosk product to pharmacy and grocery clients
- Participated in photo shoot