Portfolio: Print

• Designed company identity and site, wrote copy, created site using CSS, includes, and JQuery
• Set up A/B user testing through Google Optimizer
• Wrote content and meta tags for SEO

• Used GWT, CSS positioning and declarative UI XML to create front end of dynamic web site
• Worked closely with developers to plan deployments and strategic priorities

• Took initiative to independently design and implement mobile version of web site
• Collaborated with customer service lead to determine feature set valuable to users

• Mockup for proposed subdomain to target new customer market, based on product management wireframes
• Researched leading competitors to determine style and page features
• Created new logo in Illustrator

• Worked closely with product management to develop industry-leading dashboards for high-volume domain sellers
• Built flexible CSS-based prototype and iterated with developers on implementation

• Collaborated with sales team to determine content for and storyboard online product tour to attract new clients
• Created mockups and slideshow using Photoshop, HTML, CSS, and Javascript
• Replicated online product tour in Powerpoint to allow sales team to demonstrate it offline

• Designed and created HTML email compatible with customized internal mail tool
• Iterated with external client to refine visual design and message
• Worked with marketing team to write and edit copy

• Researched usability reports and user metrics to determine page layout and design for industry-leading health management web site
• Created mockups in Photoshop

• Researched usability reports and user metrics to determine page layout and design for industry-leading health management web site
• Created mockups in Photoshop

• Worked within established corporate design guildelines to create a similar yet unique site for a new medical informatics business unit
• Iterated with business unit stakeholders and corporate branding managers to create site mockups
• Created site using HTML, JavaScript, and ASP

• Worked closely with developers, account managers, and client representatives to create a customized health management site for Fortune 100 client
• Mediated internal client disagreements over design direction, resolving issues in order to bring site to launch in expected timeframe
• Maintain and update dynamic site for client with over 25 million end users

• Led design of next generation of flagship health assessment product from concept to completion
• Worked under tight timeline to user test, design, and build new tool
• Helped supervise outside contractors during development of product

• Worked closely with marketing department to craft positioning and design of banner ads for client site
• Created images and HTML imagemaps for client use

• Led development of user interface for next generation of sophisticated tool for physicians and practice managers to control online and fax appointments
• Created user flows, wireframes, final design, and HTML/JS/ASP for both front- and back-end interfaces, as well as fax-friendly designs
• Collaborated with team members in several other offices

• Led user flow and design of new consumer health information portal product, including orientation
• Worked closely with technical writer and product manager to create intuitive and visually consistent user guide
• Adapted design to subsequent client-specific iterations of product

• Worked within corporate branding guidelines to lead design and development of marketing site representing large business unit
• Iterated with executive stakeholders to refine design
• Built entire site using ASP, JavaScript, CSS, and DHTML

• Worked closely with senior account managers to develop best practices demonstration site to assist intial sales of online health management product as well as upsells to existing clients
• Created Healthy Living logo for sample site and coded DHTML banner navigation
• Maintain and continuously improve site design and usability based on new metrics

• Designed identity and business cards for trailer rental company, as well as graphics for trailer vinyls
• Created web site using HTML, CSS, and JavaScript

• Worked closely with artist/photographer client to create a look and feel suitable for different audiences
• Created web site using HTML, CSS, and JavaScript

• Collaborated with local yoga practitioner to develop web presence and promotional print material
• Created web site using HTML, CSS, and JavaScript

• Created new graphical print piece for sales team to use with presentations, trade shows, and proposals to potential new clients
• Iterated with director of creative services and marketing staff to determine positioning

• Wrote copy, continued original marketing and communications strategies into print space
• Maintained and advanced user dialog from initial direct mail contact through trade show
• Produced assets using Photoshop, QuarkXPress, and InDesign, working with service bureaus to assure optimal output of postcards, flyers, posters, and banners

• Worked closely with marketing team to create motivational flyer for end users
• Edited, created, and produced print piece
• Helped increase end user utilization, demonstrating product and marketing upsell value to client

• Wrote all text and created motivational poster to increase utilization of product by employees
• Used Adobe Acrobat to make poster customizable with client name and URL

• Edited copy, laid out, and created themed postcard for client
• Collaborated with marketing to determine and work within client's expectations

• Worked closely with marketing to iterate with client on instructional piece for end users
• Created press-ready print piece using InDesign

• Used Photoshop, Illustrator, and InDesign to create family of print pieces to promote in-store kiosk
• Worked closely with marketing team and service bureau to insure accuracy of final product

• Created postcard to alert clients to new signage kit
• Collaborated with art director to develop cohesive look and feel

• Designed, created, and supervised production of end user-facing brochure to raise awareness of health management tools and increase utilization
• Iterated with client and internal marketing department
• Recreated client logo using Illustrator

• Produced brochures to market in-store kiosk product to pharmacy and grocery clients
• Participated in photo shoot